Life after 55 should be measured in moments, not maintenance. Your next chapter should be your best one yet. 

With that in mind, we are proud to unveil the newly reimagined Lofts at Primrose.

If you’re ready to trade daily chores for well-deserved downtime and personal pursuits, our luxury condominiums offer the perfect 'lock-and-leave' lifestyle.

Your Dedicated Social Architect: The Activities Concierge

At the heart of the exclusive Primrose community is our dedicated Activities Concierge, Meredith Haughton. Meredith ensures your experience here is everything you imagined for a vibrant lifestyle. From your first day until the community is complete, you’ll have a professional on hand to keep your social calendar as full, or as relaxed, as you desire.

Whether you're looking to reignite an old passion or build lasting friendships, our monthly calendar is packed with opportunities:

• Seasonal Celebrations: From summer pool parties to cozy ornament swaps and neighborhood chili cook-offs - our events mark the best of every season.
• Resident-Led Groups: Immerse yourself in a new story with the Book Club or cultivate your green thumb alongside new friends in the Garden Club.
• Creative Discovery: Expand your horizons with hands-on workshops, from the art of flower arranging to mastering new artisanal crafts.

Have a unique passion or idea? Our concierge is here to help you launch and lead your own resident-led interest group.

The Best of Both Worlds: The Square & The Retreat

In addition to a beautiful new home, living at The Lofts gives you access to two distinct amenity buildings to cater to your leisure. As a homeowner in the Primrose community, you can enjoy double the high-end amenities that set us apart from other new homes in Hoover. 

The Square is the heartbeat of this master-planned neighborhood. As our premier amenity destination, it offers a thoughtfully designed dual-sided experience: one side serves as a lively gathering space for all ages to enjoy with family, while the other is a space reserved exclusively for our active adult residents.

• Our world-class amenities are designed for every interest. Relax by the resort-style pool, sharpen your swing in the state-of-the-art golf simulator, or stay active in the fitness center. Whether you’re meeting neighbors for a match on the pickleball courts or heading inside for a game of billiards, there is always a space to play and connect.

Designed as an extension of your home, The Retreat is an amenity space exclusive to the Primrose community. This private building offers Lofts homeowners a quieter alternative for daily activity:

• Boutique Fitness: A refined workout space away from the main hub.
• Community Gardens: Personal garden plots to grow your favorite blooms or herbs.
• Events in Style: An elegant setting designed to host our full calendar of resident-only events.

Luxury Details, Zero Hassle

Our one and two-bedroom condominiums offer more than just practicality; they are designed to inspire. These homes prove that choosing a 55+ community doesn't mean sacrificing character or high-end craftsmanship. We’ve paired the ease of low-maintenance living with elevated architectural details, like stunning ceiling beams and premium materials, that reflect your personal taste.

You get the 'wow factor' of a luxury estate without the 'work factor' of a traditional house. The best way to truly appreciate the Primrose lifestyle is to experience it in person.

Experience the Best of 55+ Communities in Hoover

When exploring new homes in Hoover, you are doing more than simply selecting a floor plan. You are choosing to live in a city consistently ranked as one of the best in Alabama. For those transitioning into an active adult lifestyle, Hoover offers the ideal balance of natural beauty and urban convenience.

Just minutes from The Lofts, you'll find the serene paths of Aldridge Gardens and the rugged beauty of Moss Rock Preserve. Beyond the trails, the city is brimming with fine dining and upscale shopping. This ensures you are always connected to the very best of the Birmingham area. It all leads back to the lifestyle we’ve curated here. You will be right in the center of it all.

Visit Us Today! Our model home is open Monday through Saturday from 10:00 AM to 5:00 PM and on Sunday from 1:00 PM to 5:00 PM. We would love to show you firsthand everything that Everlee and Primrose have to offer.

Call or text us at 205-386-1027. Our team is ready and excited to help you find your dream home.